Digital marketing is all about understanding where the industry is going. 2016 is going to be a time where online eCommerce design changes again. We are already part of the way through the year and there are still huge changes in the offing. Some of the biggest changes don’t involve how people are shopping. Instead, the big changes are coming in the form of how shopping platforms are designed.
This guide is going to show you some of the biggest trends in eCommerce and how they help you to sell more online.
Use A Full-Page Background Image
A full-page background image has become something that fits in naturally with the shopping experience. One full image over lots of smaller ones helps to make the website feel uncluttered. You want your site to be clean so customers are focused on what they can potentially buy. The best form of marketing is to invest in visibility.
When you are using a full-page background image, you should use only HD images. Users are always going to spot the negative details in images of this size, so there’s no room for error.
Selecting a background image requires you to think about how it will blend in with the rest of your website. Remember this is something that will set the customer experience right off the bat.
Flat Design Is In
The big design trend at the moment is known as flat design. It’s attracted some major plaudits since its introduction in 2014. This design style uses a series of simple colors, shapes, and lines all fitted together with the view to creating a website that’s clean and uses a minimal amount of visual glitter.
But flat design also edges towards something called material design. Material design adds some additional colors into the overall design. The inclusion of color in this way is seen as effective for enticing users to shop.
Do keep in mind that the same rules regarding the psychology of color still apply. Color influences certain emotions, so take care that you are creating the correct effect. For example, orange and red are well-known for prompting people to make a purchase.
The New Form Of Design – Card Design
You may be wondering what card design is. It’s a new form of design that has done much to help eCommerce platforms better market themselves. Every card contains a short piece of text, an image, and some buttons. This is an easy way to make sure product information is compact and that people are getting what they need within seconds. And this is a particular advantage for mobile optimization.
Using Minimalist Buttons
Minimalist buttons are a part of the flat design trend. Introduced in 2014, one of the prime examples of minimalist buttons is ghost buttons. They can be used for any type of button and any type of action, such as browsing, shopping, and sharing. They can accomplish any marketing action you like.
The crucial part about ghost buttons is they don’t disrupt the overall design. This makes them ideal for eCommerce companies in any industry.
A Word For Fans Of Parallax Scrolling
Parallax scrolling is a design trend that has seen near constant usage in eCommerce over the last couple of years. But it’s also something that you have to take caution over as it can easily become a distraction. A distraction like this can completely kill the conversion rates of great websites.
In general, experts agree that captivating parallax scrolling should only be used to highlight a specific product. Don’t use this design trend unless it contributes directly to making a sale.
The Biggest eCommerce Marketing Feature – Mobile Optimization
The mobile revolution may have already happened, but it’s continuing, according to a recent study on customer eCommerce preferences. If your site isn’t perfectly optimized for mobile, you are going to find it difficult to market yourself. At least half of your target audience is going to be using a mobile device. If they can’t access it in the way they want, they are going to turn towards a competitor.
What’s good about modern mobile optimization is that practically every new theme comes with this functionality already built in. You don’t have to do anything to get it ready.
But something you may want to consider for marketing purposes is the development of a dedicated mobile app. These can take a lot of money to build, but there are some cost-effective alternatives available to take advantage of.