Tag Archives: branding


Why a Good Brand is Important to Your Marketing Strategy?

Brand is often defined as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct…
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7 keys to building your personal brand

Here are seven proven keys to building a personal brand. 1. Connections The first thing you need is an audience. These are your connections.…
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5 Strategic Imperatives for Digital Brand Building

A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital realms. Digital…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm.…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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